The Role Of Facebook In Promoting Business

In an era of rapid development and innovation, the internet has become a place where every aspect of our lives can be found. Facebook is one of the social networks which has taken our social life and brought it on internet. We have heard the term “social network" but do you know what it stands for? A social network is an online website which facilitates communication and experiences in our social lives. Facebook, as we all know, allows us to share our experiences to keep us in touch with our friends and to express our concerns for a cause. It is also business oriented and this aspect of Facebook has made life easier for various companies and businesses.



Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Through social networking sites, products/companies can have conversation and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Pages on facebook provide details about the product/company, about its aim and all other specifics. Mobile networks can announce themselves by giving their users Facebook access and offers which attracts customers, companies such as Ufone, Telenor have already done so.

Facebook profiles are more detailed than Twitter. They allow a product to provide videos, photos and longer descriptions. Video can show when a product can be used as well as how to use it. It can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's Twitter page as well as send out event reminders. Facebook promotes a product in real time and brings customers in.

As marketers see more value in social media marketing, advertisers continue to increase sequential ad spend in social by 25%. Strategies to extend the reach with Sponsored Stories and acquire new fans with Facebook ads continue to an uptick in spend across the site. The study attributes 84% of "engagement" or clicks to likes that link back to Facebook advertising. Today, brands increase fan counts on average of 9% monthly, increasing their fan base by two-times the amount annually.

Facebook has proved itself to be the biggest profiteer of businesses when it comes to social networks. It's free, rapidly growing and has the most amounts of users for a social network. It has given businesses room for a whole new medium to grow through and has increased customer attention drastically. Businesses have gotten a whole new way of marketing through Facebook with a growing amount of success.